zilk
Plant-based barista milk alternatives
Key sectors
Coffee retail
Our creative
Naming / positioning / logo / packaging range / brand standards
For coffee lovers
We were asked to create a brand for a new range of plant-based barista milk alternatives – oat, soya, almond and coconut. We positioned the range as ‘fabulous for frothy cappuccinos and uniquely silky for latte art – designed for baristas and coffee lovers’.
The name zilk derived as an alternative spelling for plant-based milk alternatives. The logo style evoked the simple, super-modern name.
zilk is all about going deeper into the coffee experience, so our illustration style reflects this with contemporary people relaxing within a drink. Bold colours create immediate shelf stand-out against competitors and a clear differential for each product within the zilk range. All brand creative was documented in a full standards.
Credits
Tony Chambers, Account Director / Steve Oakey, Lead Creative / Jake Lockett, Illustration / Trevor Frances lead Artwork
