Brexit-proof pub branding
by Steve Oakey
We’ve been repositioning Greene King’s Hungry Horse brand – the national pub chain with over 300 sites. The new positioning ‘More Taste, More Choice, More Deals’ addresses the challenge of increasing quality perception and retaining the brand’s core of great value and generosity. We’ve modernised the logo to reflect the positioning.
Clear brand messages
We have created a softer and clearer approach to all customer communications. Our new photographic and typographic styling balances approachability with increased aspiration. For absolute consistency we have established a complete brand standard including tone of voice and full design templates for all menus and all social/digital assets.
Ongoing digital and social conversation
For more details on the social media work for this project check out our full case study at eatwithyoureyes.co.uk