Eat With Your Eyes: V-type
We have designed the world’s first vegan typeface, V-type. We’ve challenged traditional font design and introduced a more playful ingredient. V-type is a plant-based code where reading becomes a more indulgent visual experience. The viewer should allow a little more time to consume, digest and decode the message [you should never rush a good typeface]. Once V-type is understood and the taste is acquired, reading becomes more creatively fulfilling.
This project features in Design Week in the ‘Design Inspiration: the best studio work from April’
Get a flavour for the single letters and then have a go at decoding the message…