DID SOMEBODY ORDER AN ICONIC OLD SKOOL DJ?
by Paul Pisani
Experiential marketing has gone up another level with this fantastic new promotion from the innovative food deliver company Deliveroo.
Teaming up with the legendary DJ Fatboy Slim and playing on the brand name to add synergy and engagement to their already well established offer, they have developed the ‘Deliverave’ concept!
Mr Slim has announced he will grant one Deliveroo customer the opportunity to have their place transformed into the best house party ever.
One lucky fan will truly become the host with the most, staging the final night of Fatboy Slim’s UK tour at their own home exclusively for them and their mates. The first ever “Deliverave” – a live set played by Fatboy Slim, complete with a feast fit for a king provided by Deliveroo, took place on March 7th. All they needed to bring was their best dance moves and an empty stomach.
Fatboy Slim said, “Everyone knows I love to DJ and I also love food. With the help of Deliveroo I have managed to hit the jackpot because I’ll be delivering both to one lucky person’s house. Warn the neighbours I’m coming.”
Customers on the Deliveroo app were invited to offer their property into an online ballot, from 6th February, with the winner of the epic food and music delivery announced on 20th February. Ten lucky runners-up also won a pair of tickets, delivered in iconic FATBOYS pizza boxes, to a date of their choice on the UK tour.
Joe Groves at Deliveroo said, “We know how to deliver food but this is all about food freedom and delivering out of this world experiences; like a rave to your home. Fatboy Slim is iconic and we’re upping the food delivery game by partnering with him to allow our customers to eat, sleep, rave, repeat.”
This moves the promotional game onto another level. It is amazing what can be achieved through bespoke partnerships and the exceptional PR and Instagramable pictures will do the work a 1,000 targeted ads could not achieve.
Image Source: Deliveroo