The epitome of chic, Iona is P&O Cruises’ flagship. Powered by liquefied natural gas, it has 30 food & drink venues and its own on-board gin distillery, and is home to 5,200 guests per cruise. P&O Cruises asked us to develop brands for multiple bar and restaurant destinations on board.
Working closely with P&O Cruises’ design and marketing team, we focused on two challenges: giving each destination a standalone brand as good as anything on the high street, while keeping an elegant Iona thread running through everything.
Every destination came with easy-to-use mini brand standards for the in-house team. Each simple eight-page guide covers logos, colours, imagery, typography, tone of voice, layout examples and a menu template, ready for the ship’s launch and future marketing.
