BENEVO VEGAN PET FOOD

Identity and packaging for award winning ethical brand

We’ve updated the branding and designed the whole packaging range for Benevo – an innovative, independent UK pet food company owned by vegans. Benevo believe in pain free pet food and the name ‘Benevo’, comes from the word ‘Benevolent’ which means ‘promoting the welfare and happiness of others’.

The colour, typography, illustrations, texture and tone of our solution balances the challenge of doing justice to such a weighty ethical product and evoking the energy and vitality of healthy happy pets.
A fantastic award winning company with products that offer a real opportunity to change things for the better.