“I created the logo, loading it with meaning after several months of research into the Wells family and brand history. The star shape is a nod to the original Well’s starfish logo, which itself was a reference to Charles Well’s seafaring past. The five conjoined arrows represent the five generations of brewing in the Wells family coming together. I made one of the arrows and the central point of the logo stand out to signal the Brewpoint brewery as a destination. My colour scheme was inspired by original Well’s beer labels from the 19th century. The identity I created combines the heritage and experience of craft brewing together with Wells’ forward looking modern brewery concept.” Carli Hall.