Eat With Your Eyes brand logo with smiley face icon
Client / 
Odeon

Blockbusting Big Screen Bites

What we did
Photography / Video
Digital Menus
Campaign Positioning
Campaign Identity
We were asked to develop a campaign for the launch of Odeon Cinema Group’s new ‘meals’ format. The challenge was to encourage cinema-goers to enjoy a meal at the movies rather than their usual popcorn and drink or dining at another venue.
We created the ‘Movie Meals’ campaign name, visual identity and gave each meal a personality. We fully controlled all food photography and filming, with an eye on maximum impact for large-format digital screens. We designed all digital menu styling, hierarchy and movement.
Movie Meals awareness was brought to life throughout the entire Odeon customer journey, including online, social, at-kiosk, in-cinema, staff t-shirts and beyond. We also delivered editable assets and a brand toolkit for creative partners and local agencies.

We were asked to develop a campaign for the launch of Odeon Cinema Group’s new ‘meals’ format. The challenge was to encourage cinema-goers to enjoy a meal at the movies rather than their usual popcorn and drink or dining at another venue.

We created the ‘Movie Meals’ campaign name, visual identity and gave each meal a personality. We fully controlled all food photography and filming, with an eye on maximum impact for large-format digital screens. We designed all digital menu styling, hierarchy and movement.

Movie Meals awareness was brought to life throughout the entire Odeon customer journey, including online, social, at-kiosk, in-cinema, staff t-shirts and beyond. We also delivered editable assets and a brand toolkit for creative partners and local agencies.
Man smiling whilst reading a magazine in an office
“A really fun and exciting project! Our objective was to create awareness, engagement and desire, when it came to considering Odeon more seriously for pre-movie meals. This was a game changing project in many ways, helping change perceptions and broaden appeal.”
Paul Pisani
New Business Director
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Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

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© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales: No. 08775519

Industry Insights

Blank white image with no visible content
Every week we curate The Nibble a complimentary bite-sized food and drink newsletter for our clients and followers.
The Nibble sign-up
Blank white image with no visible content
Check out what’s trending, what
we love, in-depth insights and case studies in our food and drink brandzine and website.
Tasty 100 sign-up

Address

Eat With Your Eyes
2 Abbey Court,
Fraser Road, Priory Park,
Bedford MK44 3WH

Contact

+44 (0)1234 838932
[email protected]

Follow us

Blank white image with no visible content
© 2026 Eat With Your Eyes. All rights reserved.
Registered in England & Wales: No. 08775519
Member of the Bedfordshire Chamber of Commerce logoDBA Association Member logo in grey