Ale & Coffee House: Brand Positioning and styling
Working with Casual Dining Group we have created the full positioning story, brand styling and tone of voice for a new pub/coffee/restaurant concept.
Ale & Coffee Houses are modern British pubs with a hankering for the delicious. Your favourite local pub, coffee house and restaurant – all under one roof.
As well as Ale & Coffee House umbrella branding we created all individual location branding. Each A&C pub is a contemporary twist on the classic, with a large helping of clever humour, Britishness, and off beat thoughts conjured by the unique name. The strong, colourful site personalities come through in both the interiors as well as all customer communications – including the pub identities, food and drink menus, A-boards and uniforms.