Beerfly
Brand Creation
We created a unique and memorable beer shop brand with pints of fun and wit – while also avoiding done-to-death craft beer cliches.
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Inspired by the energy and irreverence of the modern beer market, we created a vibrant platform that curates the best for hard to please high-street consumers.
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Our design approach had a local and independent focus resulting in striking lo-fi engagement pieces that are easy to use and quick to adapt in-shop and on-line.
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We created an all new beer shop brand including; name, logo, styling, tone of voice, launch campaign, shop signage, website, newsletter, social media, and ongoing support for seasonal, event, and promotional engagement.
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