Beerfly: Brand Creation
We created a unique and memorable beer shop brand with pints of fun and wit – while also avoiding done-to-death craft beer cliches.
Inspired by the energy and irreverence of the modern beer market, we created a vibrant platform that curates the best for hard to please highstreet consumers.
Our design approach had a local and independent focus resulting in striking lo-fi engagement pieces that are easy to use and quick to adapt in-shop and on-line.
We created an all new beer shop brand including; name, logo, styling, tone of voice, launch campaign, shop signage, website, newsletter, social media, and ongoing support for seasonal, event, and promotional engagement.