Debenhams: Fabulous Food
We were asked to elevate the perception of all food and drink operations for Debenhams. To create and clearly communicate an aspirational high street experience. Working with Food Services we established and detailed 12 core brand ways which represented the essence of Debenhams eating experiences across their estate. We wrote and designed a clear strategic brand synopsis document and with our commissioned photography we created a contemporary experience for Food Services – which we named and branded Fabulous Food.