Hungry Horse: Brand Repositioning
Since January 2017 we have been working with Hungry Horse [a chain of over 300 pub-restaurants owned by Greene King] to re-establish the brand’s core DNA – ‘famous for big value and filling up on good times’.
We have created a clearer, bolder style and tone which communicates consistently across all customer touch points including roadside messaging, posters, food menus, drinks menus, kids menus, and seasonal campaigns. We accompany all site materials with a briefing document to make sure the brand message is correctly and consistently displayed.
Working with the digital team we create the look and feel for the website, all social media and a 950,000 strong e-mail database.