Huxleys Restaurant & Bar: Brand Creation
A new restaurant & bar brand for the Casual Dining Group that combines Victorian heritage with modern London attitude and wit. Based at Heathrow, Huxleys is an ideal location to celebrate pioneering Britishness and to capture a spirit of discovery and adventure. Using historical and contemporary literature references, word play and illustration, we refer to the brand essence as ‘Hipstorical’. We created the whole brand experience from logo identity and interior design concepts to food & drink menus, uniforms, promotional POS, kids menus and website.
Spend per head has increased by 16% since our brand repositioning implementation. This site is now one of the best performing sites within Casual Dining Group.