Original Food Company: Brand Creation
We created Original Food Company from scratch for business professionals in blue chip urban workplace environments. The original food company is all about original people, original food and original experiences, underpinned by a very strong customer promise and brand values. OFC has been built to deliver on these key customer demands; Provenance, traceability, locally sourced fresh food. Tailor made dishes, chef interaction and knowledge sharing. Community, environment, sustainability and recycling. The Original Food Company concept bases all of it’s marketing activities around the seasons – nature’s clock. We designed the logo, brand messaging and marketing to evoke a clean, intelligent and professional feel with a simple organic colour palette. All communications were a subtle backdrop to enhance and emphasise the heart of the concept – fresh, colourful, fantastic, seasonal food. OFC is currently serving at over 50 workplace locations.