TLC Inns: Brand Positioning and styling
TLC Inns are an independent, family run company of 6 stylish gastro pubs in beautiful countryside settings. Their aim was to retain the local personality that makes them unique but become a consistent artisan experience with guaranteed levels of excellence.
Our focus was on creating a family of consistent identities for all locations. We then created a visual look and tone for all food and drink communications to reflect artistry, the human touch and individuality – prevalent in their signature hand made food and outstanding service.
We created a menu suite, digital communications, a simple blackboard styling for on-site messages and commissioned a library of photography to reflect different occasions for a cross section of guests.