Wandering Brewer Project: Beer Branding
The Wandering Brewer Project is a two-year collaboration between Charles Wells and Britain’s best breweries. 22 small batch limited edition beers, monthly, until 2019. Throughout the project beer lovers can vote on each collaboration, helping to influence the range Charles Wells will make at their new brewery in 2019.
Every beer, each made with a different brewer, represents a letter of the project name. Utilitarian styling and irreverent names cut through traditional cask stereotypes – reflecting lo-fi, high pace guerrilla brewing. Brilliant white over size pump clips and fluorescent pantones visually dominate any bar. It’s all about creating a thirst, a conversation and a wandering social sub-culture to ultimately reveal the most loved pint.
The wandering ‘hop air balloon’ is a freestyle design device representing the nomadic nature of the project.
We’ve done the full creative journey: Logo, naming, idents, styling, tone, clips, matts, glasses, merch, web, social and collateral for beer festivals.