David Lloyd reached out to us for help creating a new summer menu design and campaign styling. The biggest new launch in the last few years!
The contemporary menu redesign aimed to highlight the premium nature and quality of food served at their clubs.
Working closely with the marketing team we planned and executed a three-day photo shoot. Assets were to be utilised for menu, social and digital screens and we used our in-house motion expertise to create the digital posters that showcase their food offering outside of their clubs. Adding motion to stills helps draw attention to the food with a subtlety that is enough to grab the eye and enabled us to add depth to the message hierarchy.
We took along our favourite foodie photographer Richard Brown who always delivers the highest quality results and is a great character to work alongside. Our very own Account Director Paul even stepped in to assist in hand modelling.
The result was a fabulous benchmark against the High street and absolutely loved by the client.
“I’m super happy to see our new menu launch in David Lloyd Clubs. Months of hard work developing the menu design and complementary campaign creative by Eat with Your Eyes. They are very supportive and extremely hardworking which made the whole process a lot easier.”
Katie Homer – Marketing Manager at David Lloyd Leisure
