Odeon Movie Meals
Digital Menus & Launch Campaign
We designed the launch campaign for Odeon Cinema Group’s new Movie Meals food format, now serving at Odeon, Cinesa, and Filmstraden brand cinemas. The challenge: encourage cinema-goers to enjoy a meal at the movies rather than their usual popcorn & drink or dining at another venue.
Our approach made Movie Meals the first choice by giving each a call-out, styling & shooting, and showcasing on dedicated digital menu screens.
New Movie Meals awareness came to life throughout the whole customer journey including: online, social, at-kiosk, in-cinema, staff t-shirts and beyond. We delivered editable assets and a brand toolkit for creative partners and local agencies.