Mecca Bingo

• We named the campaign ‘Feed the Fun’ with a ‘Best Value Ever’ support statement. From digital POS to menu design and Greaseproof paper, the full customer journey evoked the brand’s vibrancy. Bold, structured messaging and carefully directed photography cut through the busy bingo environment and focused on key profit items.

• The campaign’s multiple animated assets added energy and enabled specific attention to the strong value messaging. The menu campaign launch delivered outstanding results immediately, with weekly sales up £23k, gross profit increasing by £12k, and guest sentiment improving across both food quality and menu variety.

• “It was a pleasure to work with EWYE. They took time to understand our brief and business, offering great advice throughout. We’re very pleased with how they brought our new menu and POS to life, redefining how we present our food proposition. We look forward to working with them again.”

  –

  Carl White

  Head of Venues Marketing, Mecca Bingo

• “What a brilliant project to be part of… visiting Mecca Bingo gave us insight into how members eat and play, which shaped our thinking and focus – creating a menu that truly resonates. Both teams were delighted with the result and who doesn’t love a dabber!”

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  Jackie  Maddocks

  Senior Designer at Eat with Your Eyes

   

   

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