Papa-Dum

Brand Creation & Positioning

We’ve just created all branding for Papa-Dum – Europe’s first Indian grab and go. Authentic, healthy and bold street flavours delivered with speed and style. Located in the heart of London, Papa-Dum is a revolutionary repositioning of traditional British Indian take-away. Designed to meet the needs of modern metropolitan consumers, it’s 70% veg, 40% vegan, meaty options too and totally cashless.

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