Cast Iron At Marriott
Brand Positioning & Communications
We’ve been working with Marriott Bonvoy to develop and activate their Cast Iron concept in hotels situated around the UK. The restaurant focuses on steak, and serves a mix of classic and innovative globally-inspired dishes, using only the finest, seasonal British ingredients.
We created a brand story, reflecting their core values, with an honest tone of voice, photographic styling and a suite of communications to complement the environments, and bring alive the dishes to consumers, with the same passion, as if it was coming from the chefs themselves.