Debenhams Digital Screen Design


Creative Strategy

Working closely with the Debenhams team we developed a creative strategy to elevate all customer food and drink communications for their coffee shops and restaurants. The visual strategy had to appeal to all existing customers, attract a new, younger customer base and stand out from fierce high street competition. The resulting look and tone evokes the trusted Debenhams way and also adds a fresher spirit through contemporary typography, illustration and photography.

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